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New Kid On The Block: JOI Is Now Whole30 Approved

We are excited to announce that JOI is now a Whole30 Approved® product! While our products have always been "Whole30-friendly" we did not have the certification...all of that changes today!



"Becoming Whole30 Approved is an incredible milestone for JOI and a testament to our mission of empowering customers to take control of their diets and eat more whole foods" - JOI CEO, Hector Gutierrez.

Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom. 

"We are so excited to have JOI as a Whole30 Approved partner. JOI can be used in an incredible variety of Whole30 friendly contexts, from coffee, sauces, and soups, to dressings, dips, and more." - Alyssa Anthony, Brand Partnership Manager

Learn more about the Whole30 Approved®  and treat yourself to some JOI with a 15% off coupon - just use the code WHOLE30 at checkout! 


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