Why our customers will always be at the heart of our R&D
When we first started out, we thought we had designed a simple solution to pure, delicious, all natural homemade plant milk. However, once we started to share JOI with chefs, baristas and foodies, we discovered a whole other side to our plant bases! People came back to us with beautiful dishes and recipes saying, "look what I made with JOI!" That's what we want to evoke everyday - a sense of achievement, creation and wonder. We encourage you to play with your food and share your creations with us and the rest of our community 🙌 EnJOI!Learn More About Our Story
Just some of the possibilities with JOI
Plant Milk On Demand
The beauty of using JOI as your go-to plant milk is how customizable it is, and the flexibility it provides! Check out all the ways milk #madewithJOI is awesome:
JOI is naturally unsweetened and we don't add any extra ingredients. Feel free to add your choice of sweeteners, spices and flavorings for your perfect plant milk!
Add more or less JOI to adjust the thickness of your milk. For a "skim" milk, we recommend one tablespoon to every cup of water. For a creamier milk (like for coffee), try two tablespoons instead.
Our bases are shelf stable at room temperature - that means you can make as much plant milk as you need, whenever you need it without worrying about spoilage! Each tub of JOI makes up to seven quarts of plant milk - keep milk refrigerated for up to seven days.
Liquid Base For Smoothies
Big smoothie drinker? Instead of making plant milk beforehand, with JOI you can make your milk when you make your smoothie! Just add a tablespoon or two (depending on how thick you like it) to the rest of your blender ingredients, and BOOM. Smoothie with homemade plant milk in 30 seconds.Add JOI To Your Smoothies
Plant-Based Thickener for Savory Dishes
Because of their clean ingredient lists, JOI plant bases are easy to manipulate and work extremely well in your favorite recipes without an overpowering flavor. Try adding JOI directly to your sauces, soups, dips and dressings to make them extra creamy - without the cream!
Hot tip 🔥🔥 Replace "raw cashews" in your recipe with half the measure of JOI Cashew Base! So if the recipe calls for 1 cup of cashews, use half a cup of JOI.
A meal isn't complete without dessert! JOI plant bases retain all the natural protein, fat and fiber from whole ingredients, so they're perfect to use as a dairy replacement in all your favorite sweet recipes. Ice cream? Chocolate? Baked goods? Yup, we've done it all.Recipes #madewithJOI
See What The Experts Are Saying
Wave goodbye to your carton of almond milk for good
"Using [JOI] is quicker than making nut milk from scratch, and offers all the benefits of homemade. Plus, it tastes great. Because the jars contain just one ingredient, the nut itself, the resulting milks taste pure and simple, and feel cleaner than their bottled counterparts."
I'll Never Run Out of Nut Milk Thanks to This Creamy Concentrate
"Every Sunday, I take down my blender to set myself up for the week ahead. I don’t know what the world, or my grocery store, will look like in a month, but I know I’ll have nut milk in the fridge."