What is JOI?
JOI is our patent pending nutbase which yields freshly-made nut milk within seconds A.K.A. "the easiest way to milk nuts".
How is JOI different to nut butters that I can buy in the store?
Typical nut butters are roasted and milled differently to create specific flavor and texture profiles. The JOI process is designed to create a base that is as true to its roots as possible, keeping the integrity of its only ingredient: almonds.
Where can I buy JOI?
On our website addjoi.com (you’re here so you probably know this). We have a few purchase options for you and offer free shipping for all U.S. orders.
ONE-OFF: Just want to try JOI once or as a gift for the luckiest person on earth? Use this option.
SUBSCRIPTION: Have JOI regularly delivered to your home and save on your order!
WHOLESALE: Receive wholesale pricing and start making delicious recipes with a touch of JOI. Please visit our "Wholesale" page, submit your information, and a representative will reach out right away.
Can any blender be used to mix JOI?
Yes, any blender will work!
What can JOI be used for?
“JOI has endless possibilities” says everyone who uses our product. Seriously though, JOI is versatile and great in coffee, smoothies, acai bowls, as a dressing, sauce or in a soup. Slather it on toast with a little salt or churn it in an ice cream maker for a delicious treat. The list goes on...
Does JOI need to be refrigerated?
Nope. Just keep your tub of JOI in a cool dark place or under the covers of your bed (make sure it’s sealed properly of course). Once you’ve blended JOI with water, however, you will need to refrigerate the nut milk. Store JOI nut milk in the fridge for up to 8 days in an airtight container, and as always with natural products, shake before use.
What is the shelf life?
JOI has an 18-month shelf life, as long as it is properly sealed and stored in a cool dark place. As a nut milk, the shelf life is up to 8 days. Refrigerate and shake before use.
How much water should I add to JOI?
You don’t have to be great at math to make great nut milk. These go-to ratios are a simple way to get started with JOI, but we’re not here to tell you how to live your life.
Is it normal for the nut milk to separate?
Yes, separation is perfectly normal because our base is made from a single natural ingredient, and we purposely don’t add any additives or emulsifiers (like gums and lecithins) to hold everything together. The separation is caused by the difference in density of the water and the natural oil, nutrients and minerals. Always shake before use.
Is JOI raw? Is it safe?
JOI is made from 100% California almonds, which by law, must be steam-pasteurized to maintain standards safe for consumption. Our process doesn't add any extra heat, so while JOI may not be truly raw, we are as raw as you can get for an almond product that is safe to consume.
Can I make latte art with nut milk made from JOI?
Yes, JOI steams like a dream and creates a brilliant froth full of micro-bubbles. JOI is also less acidic and doesn’t separate as quickly. Why? Because you're getting all the natural fat from the almonds - we don't filter anything out. And we don’t add binders or gums or other things you can’t pronounce.
Do you have a barista blend?
No, “barista blend” is code for “more junk”. More gums, more binders, etc. We don’t need a “barista blend” because we’re already the barista’s choice.
Still have questions?
Feel free to send us any questions you might have. We'd be happy to hear from you!