Meet Your New
Morning Duo

What happens when four founders, one shared frustration, and a grad school thesis collide? You get JOI - plant milk the way it was always meant to be made. Just one ingredient. Nothing more.

Milk These Nuts team celebrating a large product shipment at the warehouse loading dock.
2013

It started in grad school. Dave was managing dairy sensitivity. Izzy wanted to cut down on milk carton waste. Tony was committed to his vegan lifestyle. And Cristina and Hector were right there alongside them. Each one was already making almond milk by hand - for completely different reasons, arriving at exactly the same solution. That's when the idea clicked: what if you could skip the blender, ditch the carton, and still get genuinely clean, homemade-quality plant milk?

Milk These Nuts team posing in a storage unit stocked with fresh nut milk containers.
2018

What started as a grad school thesis became a real product with a real mission: give people total control over what they put in their bodies. JOI - short for Just One Ingredient - was built around the simplest possible idea. Your plant milk should taste like the ingredient it's made from. Not gums. Not seed oils. Not fillers. Just almonds. Just oats. Just cashews. Nothing else.

Team members posing together while holding a bottle of Milk These Nuts plant-based milk.
2021

Since 2015, the JOI family has grown. The lineup has expanded - Almond, Cashew, Oat, Soy, Hemp, Peanut, Coconut, and Creamers - but the standard has never changed. No gums. No seed oils. No preservatives. No additives. 100% whole food ingredients, minimally processed, made in the USA. Stir, whisk, or blend and you have fresh plant milk in seconds. Over 80,000 customers have made the switch - and they're not going back to the carton.

WOW WOW

Store-bought plant milk is 98% water. You've been paying carton prices for something that's mostly just that - water. JOI flips the model. Our concentrates are made of 100% plants. You add the water at home, which means less packaging, zero waste, and milk that's actually as nutritious as the ingredient it came from. Forbes called it the most sustainable plant milk. Fast Company called it a new kind of pantry staple. We just call it the way it should have always been done.

Shelf stable even after opening. Customizable to however creamy, thin, sweet, or neutral you want it. Versatile enough for coffee, smoothies, soups, baked goods, and beyond. And made with ingredients you can actually pronounce - because at JOI, Just One Ingredient isn't a tagline. It's a rule we've never broken. Whatever your reason for being here - dairy sensitivity, sustainability, clean eating, or just wanting better-tasting milk - JOI was built for you

Almond and cashew milk concentrates being packed into a reusable shopping bag. Peanut and hemp milk concentrates displayed with fresh fruit, sliced apples, and creamy plant-based milk.
Berry smoothie topped with fresh fruit and seeds, made with cashew milk concentrate.
Collection of plant-based milk products including almond, cashew, oat milk, and oat creamer displayed on a table.
Almond and cashew milk concentrates being packed into a reusable shopping bag. Peanut and hemp milk concentrates displayed with fresh fruit, sliced apples, and creamy plant-based milk.
Berry smoothie topped with fresh fruit and seeds, made with cashew milk concentrate.
Collection of plant-based milk products including almond, cashew, oat milk, and oat creamer displayed on a table.

Meet Our Team

Dave, Cristina, Izzy, Hector, and Tony started JOI because they each had a reason to demand better from their food. Since 2015, the team has grown into a diverse group of people living very different lifestyles - all united by the same belief: everyone deserves total food freedom.

Handwritten sign-off reading “Dave, Cristina, Izzy, Hector, & Stony.”
Group of smiling people showing surprised and excited expressions.