REIMAGINING WHAT WE CONSUME FOR TOTAL FOOD FREEDOM

REIMAGINING WHAT WE CONSUME FOR TOTAL FOOD FREEDOM

FINDING FOODS THAT WORK WITH YOUR LIFESTYLE CAN BE TOUGH.

Whether you’re committed to a plant-based diet and looking for high-quality protein sources; managing severe allergies with from-scratch cooking for the whole family; or simply committed to eating food that’s good for you and our environment; at JOI we believe everyone has the right to take control of what they consume. After all, in a chaotic world, the way we nourish our bodies is one of the few things we do have power over.

WHEN IT COMES TO FOOD, WE’RE CONTROL FREAKS

Our founders connected in grad school when they realized each made their own almond milk by hand for different reasons. Tony wanted fresh milk that fit with his vegan lifestyle; Izzy wanted to reduce her carbon footprint by eliminating milk carton waste; and Dave wanted to manage his sensitivity to dairy. JOI was born from the shared goal of creating high-quality, delicious, and environment-conscious plant-based milk that’s far superior to the stuff you’re used to finding at the local supermarket, without all the time and energy of traditional homemade plant milk.


What started off as a thesis project has evolved into a mission to reimagine what and how we consume to take total control of our healthy lifestyles.

MEET THE FAMILY

Since 2015, the JOI family has grown and continues to be a diverse group of people of very different lifestyles, all fighting for food freedom!

  • Hector

    Chief Executive

    Self proclaimed health nut

  • Tony

    Co-Founder + Chief of Finance

    Vegan + dad of five

  • Izzy

    Co-Founder + Chief of Brand

    Lactose intolerant + lover of food

  • Dave

    Co-Founder + Chief of Product

    Sensitive to dairy + fitness nut

  • Mike

    Chief of Marketing

    Vegan + dad of two

  • Cristina

    Director of Partnerships

    Home chef + mom of three

  • Ali

    Director of Community

    Lover of people + food

  • Ale

    Operations + Strategy Analyst

    Soul Cycler + health nut

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