4 Things That Set JOI Nutbase Apart from Nut Butters—And Make for a Better Nut Milk

Hands down, this is the most common question we receive on social media:

“How is JOI different than nut butter?" 

Obviously, there’s an elephant in the room, and we think it’s time to address it.

Because here’s the thing—JOI almond and cashew nutbases do look a lot like nut butters. And, in all fairness, you totally could smear some JOI on your morning toast (in fact, we do it all the time). But that’s not what our almond and cashew nutbases were designed and created for—just like actual nut butters weren’t designed and created to be blended up into nut milk. 

Let’s take a look at four things that set JOI nutbases apart from nut butters—and why JOI is better to make, better to drink, and better for you.

1. With JOI, you’ll never have to worry about a gritty nut milk consistency

JOI nutbases are made from 100% nuts—never salted, never roasted, never anything-ed. And, our process* of cold-milling and steam pasteurizing was designed with nut milking as the goal, creating a base that is as close to raw as you can get while still being FDA-certified safe to consume.This makes it pretty different from the grinding and milling process used to create nut butters, even the super natural, super clean, raw ones. The result? JOI nutbases make a really smooth, really consistent, really tasty nut milk. No separation when it’s blended, no gritty goop on the bottom, no mysterious floaties on top—just creamy on-demand nut milk.

2. JOI’s process releases nut enzymes and boosts nutrition

Nuts are super nutritious, but they’ve got some natural defenses to keep all that healthful goodness to themselves. To unlock their full healthy punch, nuts must be activated—stimulated to produce essential enzymes that make digestion and nutrient absorption easier for our bodies. JOI’s process including steam pasteurization takes care of this by blanching nuts to remove their skin--and we only use blanched nuts in our nutbases. Nut butters, on the other hand, are made by grinding nuts—eliminating the opportunity for enzyme release. 

3. JOI nutbases aren’t butter—and they’ll never act like it

The United States Department of Agriculture (USDA) specifically calls out texture and consistency in its definition of nut butters: “The nut butters and nut spreads shall spread easily and shall not be thin or more than slightly stiff.” This doesn’t describe JOI nutbases, and we don’t want it to. Our nutbases are intended to be strong, thick, and scooped right out of their package and into a blender with water and whatever else your heart desires. To make delicious, consistent nut milk—not buttermilk.

4. JOI nutbases are designed, produced, and priced to be made into nut milk

If you’ve wondered why not just make your nut milk with a nut butter rather than JOI, we’ll venture to guess cost has been part of your thought process. We get it—at first glance, the sticker price on a tub of JOI may feel like a big jump from a jar of nut butter, but it is cost-effective. In fact, our $19.99 tub of nutbase translates to a quart of almond milk that costs just $2.86. So that $3 jar of nut butter you’re eyeing up as a cheaper DIY nut milk alternative? The nuts in it have probably been roasted, it’s probably got extra ingredients, and you’ll probably need to use a lot of it (with a real good blender) to produce a creamy nut milk. And that $16 jar of fair-trade certified, 100% raw, vegan, organic, send-you-strait-to-hipster-heaven nut butter that’s the other alternative? Yeah, JOI nutbases will give you a cheaper, more delicious finished product.

Ready to add some JOI to your life? Place your order for our delicious almond or cashew nutbase today, and taste nut milk for the actual first time.


Comparing Almond Milk: JOI Almond Nutbase Vs. Grocery Store Brands

Comparing Almond Milk: JOI Almond Nutbase Vs. Grocery Store Brands

You’ve decided to make the switch to almond milk. Whether better health is the goal, the traditional stuff doesn’t really get along with your body, or you just like the taste, it probably hasn’t taken you long to figure out you’ve got a lot more decisions ahead of you to find your almond milk.

Too much choice is overwhelming for the brain, so let us make it easy for you: almond milk made from JOI almond nutbase is the healthiest, purest, best-tasting option you’ll find. Here’s why—ever heard of the KISS (Keep It Simple, Stupid) principle? You should, it works. In fact, the 2017 State of Sustainability in America report found that “8 out of 10 consumers are now conscious about their health and opt to buy products with fewer ingredients that they can understand and pronounce.” JOI almond nutbase is made from Just One Ingredient (and if you’ve made it this far, we’re pretty sure you know how to pronounce it). It doesn’t get more simple than that, and that simplicity leads to some pretty outstanding almond milk.

Need proof? We’ve got plenty, and we’re serving it up smackdown style. Let’s take a look at JOI almond nutbase versus the leading boxed and refrigerated grocery store almond milks.

Us: Almonds. Just almonds. That’s Just One Ingredient.

Them: Almonds, sweeteners, proprietary vitamin and mineral blends, thickeners and stabilizers like sunflower lecithin and locust bean gum, salt, the occasional carrageenan, and of course, “natural flavors”. Depending on the brand, that’s a total of 7-11 ingredients.

Almond Content
Us: 12% almond content*. That means after everything is all blended and ready to use, your almond milk made from JOI is still comprised of 12% actual almonds. Keeping the ingredients simple pays off, right?

Them: Thanks to all those extra ingredients and fillers, have just 2%-4% almond content.

Protein Content
Us: 7 grams of protein*—just about the same as what you’ll get from a handful of raw almonds (and no, this is not a coincidence).

Them: An average of 1 gram of protein, thanks again to all those extra ingredients and fillers.

Fiber Content
Us: 4 grams of fiber*—just like you’ll get from (you guessed it) a serving of raw almonds.

Them: 1 gram of fiber is the average, shout out to those extras (seeing a pattern here?).

Fat Content
Us: 16 grams of hunger-busting fat* to keep you full longer. Plus, most of it is the heart-healthy monounsaturated variety. Yeah, your body thanks you.

Them: On average, 3 grams per serving. Sounds a little unsatisfying, right?

So, now that you’ve made the switch to almond milk, ready to decide on JOI almond nutbase? Place your order today and see firsthand why JOI is the fresh alternative to alternative milks.

*Based on almond milk made using a ratio of 2 tablespoons of JOI almond nutbase to 1 cup of water

8 Reasons Why JOI is a Better Almond Milk Alternative for Coffee Shops and Cafés

8 Reasons Why JOI is a Better Almond Milk Alternative for Coffee Shops and Cafés

For coffee shop and café owners, customers come first. You’re in the business of relationships—your regulars come to your shop again and again because they know you, and they know you’ll make the specific, delicious coffee or tea beverage they crave, just the way they like it (with a side of friendly convo, of course).

For lots of customers, their pick-me-up of choice involves almond milk. And whether they prefer almond milk for health, dietary, or simply taste preferences, you want to give them the most delicious option out there—without breaking the bank or driving you and your employees nuts (see what we did there?) with prep work. 

That’s exactly why so many craft coffee shops and cafés have decided to partner with JOI for delicious, fresh and easily made-in-house almond milk customers are raving about.

Here are eight reasons why café owners and baristas love almond milk made with JOI:

1. JOI provides the health benefits customers are looking for in a nut milk
JOI is made from Just One Ingredient: 100% almonds. Your customers will benefit from the nutrition of the whole nut—not just its juices. Plus, no fillers, no preservatives, and only the sweeteners you (or your customers) choose to add. Ever.

2. JOI is shelf stable and space-saving
Tired of filling up that valuable fridge space with cartons or bottles of perishable almond milk? Sick of the back room being stuffed with cartons of the no-refrigeration-required variety (and all the fillers that keep them that way)? One 8-pound pail of JOI makes up to 60 quarts of fresh almond milk on demand, without dominating your cold storage or pantry shelves. Marie Kondo approves.

3. JOI is cost-effective
Did you catch that last bit about one pail making 60 quarts of fresh almond milk? Yeah, talk to your current supplier, make a Costco run, or just check the price tag at your local grocery store. Ounce for ounce, almond milk made with JOI is comparable to conventional almond milk brands. And unlike those brands, you get to offer a high quality, made-in-house product that your customers will love.

4. JOI can be customized to work for you
Your customers love your shop because of your unique recipes—and those tasty house specialties require specific ingredients! JOI is made on-demand by YOU and your baristas, so you can make it just the way you and your customers like. Need it creamier? No problem, just add an extra scoop. A little sweeter? Toss in some vanilla or maple syrup. Want to get really nutty? Blend with coconut water. The possibilities are endless, and you can experiment until you find the perfect secret formula your customers will be legitimately hooked on.

5. JOI froths and foams better than conventional almond milks
How frustrated have you gotten trying to do your signature latte art with standard almond milk? Give it a shot with almond milk made with JOI. Our almond milk froths and foams like no other product you’ve tried for creamy, delicious, and highly Instagrammable coffee and tea drinks.

6. JOI gives you real almond milk in a fraction of the time
Maybe you’re already sick of the fillers and sweeteners in conventional almond milks and have already turned to making your own in-house. Good for you, but do you have time for anything else? JOI gives you all the taste and health benefits of homemade almond milk, without any of the time-intensive soaking or straining, or expensive bulk almond orders. Just scoop, blend, and enJOI in seconds—quick and easy.

7. JOI can be used in smoothies, baked goods, sauces, and more
Yes, almond milk made with JOI is easy, tasty, and frothy for coffee and tea drinks, but this nutbase isn’t a one trick pony. Add a scoop or two along with water and your favorite smoothie ingredients for a fresh protein punch; use JOI as a healthy fat and binding agent in delicious healthier baked goods; or get creative with vegan sauces like this creamy ranch. Tag us on Instagram to share your creations when you let your inner chef run wild.

8. JOI is just plain good
First and foremost, your customers want an almond milk that tastes delicious in their favorite beverage. JOI isn’t watered down or overly sweet. It provides that real, nutty flavor coffee and tea connoisseurs love. So, put your current conventional almond milk of choice up against homemade, 100% almond milk made with JOI—we know how we’ll place our bet.

Interested in joining the countless coffee shops and cafés across the country that are enJOIng 100% almond milk #madewithJOI? Request a wholesale account today!

Looking for JOI at your local café?

If your favorite coffee shop doesn't carry JOI, no problem - shoot us a note and let us know the name and location of the café and we'll reach out to them.