TASTE PLANT MILK
FOR THE FIRST TIME.
NO, THE ACTUAL FIRST TIME.

Meet our 100% nutbase.
Better to make, better to drink, better for you.

SHOP

HOW DOES IT WORK?

EASY AS A, B, E.

Our nutbases are a concentrate made of 100% nut content, no junk. All you have to do is add water, blend ‘er up, and dramatically throw away all of your nut bags and impostor nut milks. No additives, all the nutrients, just 30 seconds.

ADD

Add nutbase to filtered water.

BLEND

Blend on medium-high for thirty seconds.

EnJOI

Pour, sip, or froth your fresh, tasty nut milk.

THE BASE-ICS

JOI IS THE FRESH ALTERNATIVE TO ALTERNATIVE MILKS. HERE'S WHY.

Our nutbases are made of just one ingredient—100% almonds or cashews. Nothing else. Except hopes and dreams. Unlike nut milk on the shelf: we have 3 to 6 times more nut content; and unlike nut milk you make at home, ours has no wasted nutrients because we use the whole nut. Welcome to the way plant milk was intended to taste and nourish.

TASTE

TASTE

Flavor profile: nuts (as a nut milk should be). No artificial stuff, just 100% whole almonds and cashews.

NUTRIENTS

NUTRIENTS

Our nutbase offers all of the health benefits of the whole nut, which means it’s actually a more wholesome plant milk than anything you’ve bought or made before. High fiber, high protein, high fat, high five.

CONVENIENCE

CONVENIENCE

You thought the easiest part of JOI was how simple it is to make? Cute. A 15oz jar of JOI doesn't need to be refrigerated and can make up 7 quarts of fresh plant milk--basically guaranteeing your survival of the zombie apocalypse.

SUSTAINABILITY

SUSTAINABILITY

We’re not just plant-based, we’re planet-safe. One small tub of JOI saves up to seven cartons from ending up in landfills. Talk about a mindful mouthful.