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Zero Water, Zero Waste
Our bases are concentrates made from 100% plants. You add water, which means:
More savings in one container
Less packaging waste
Long shelf life, so less food waste
Customizable milk consistency
Reduced carbon footprint from NOT shipping heavy water weight
Easy as A, B, E...
How It Works
Add
1-2 tablespoons of JOI
to 1 cup of water
Blend
for 30 seconds on medium high
EnJOI!!
Use as needed - store
refrigerated for up to 7 days
Not sure where to start?
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Designed for milk,
Made for more
Awesome plant-based milk is just the beginning. Get creative with all kinds of dairy-free and vegan recipes, all powered by JOI. Explore our recipes
Just
One
Ingredient
Just One Ingredient is our Gold Standard. We launched with our flagship Almond base, which is literally just ONE ingredient (almonds... in case you missed that). We will always aim to use minimal, clean and 100% natural and plant-based ingredients
Zero additives or preservatives
Zero binders or gums
No added sugar
Plant milk on your terms
JOI lets you make just as much plant milk as you need, when you need it. And with a shelf life of up to 18 months, you'll never have to worry about tossing out cartons of expired milk. Got a sweet tooth? Add your choice of sweeteners and flavorings, and add more or less JOI to control the thickness of your milk. It's just one ingredient, endless possibilities!
Plant-Based, Planet Safe
A 100% recyclable tub that saves seven milk cartons from the landfill. One truckload of JOI is the equivalent of five truckloads of plant-based milk in a carton. That's a lot of water not being shipped around the country! Talk about a mindful mouthful.
Don't just take our word for it...
Hear what others have to say:
Ann M.Never Going Back
Better for your health, taste buds, and the earth… it’s on auto ship and I can customize the concentration for smoothies—I’m never going back to buying watered down, full of preservatives in a non-recyclable carton milk again.
Kendra B.Full Flavor
Delicious full flavor, almost too creamy and full of wonderful oil. so I’ll probably have to add more water. So much love, so heavenly. If only organic- I’d pay more for organic ( for good farming practices!) Then absolutely perfect
OlaOmi A.Best Almond Milk Ever
I’m a 20 year vegan, I’ve tried all the milks & even made my own from almonds. Nothing is better than Joi. Customer for life.
WandaGame changer
I do not use milk daily and was wasting the half gallons I would buy. This is such a game changer, I can now make as a little or as much as I want..
Anne B.A great way to customize your milk and creamer the way YOU want it!
I love JOI. I use it to make my plant based milk and coffee creamer. I use half organic almond/half cashew for the creamer and add real vanilla bean, vanilla extract and honey. Delicious! I also use either cashew milk for savory dishes and the organic almond for the sweet recipes. So convenient and easy to use. The best part is you can customize it the way you want it.
Carolina L.Life changing product freeing fridge and trash space
I have been consuming nut milks for many years. I settled on almond milk, but even the better brands have many additives are are packaged in cartons that can not be recycled JOI has been absolutely life changing for me. I just switched to the organic almond base and love using the cashew base for cooking. No more packed fridge and full trash cans. No more unwanted additives. Just plant based milk happiness.
Helen G.JOI
I started with the almond to see how it would taste, I will never buy nut milk in the store again. It’s easy to add the JOI to filtered water, mix it up and lick the spoon, it’s that good! I just reordered the almond and macadamia. This is the real deal and the taste is heavenly.
Cristina S.My family LOVES this!
We started with almond and have expanded to cashew....now I mix them together! My family LOVES it - froths for coffee, is creamy and without all the junk in store bought nut milks!
Laura D.Super amazing simple stuff!
My expectations were exceeded with Joi! I love that there’s no fillers or preservatives like the almond milk I used to buy. It’s just plain almonds! I love how refreshing it is and how you control the creaminess with the amount of Joi you add. Also I love that there is protein unlike store bought brands. Super win with this stuff!
Want to know more?
Common Questions
JOI products are unlike anything you've experienced before. Our propriety manufacturing processes were designed to yield concentrates with a paste like consistency that leaves little to no grit when blended with water. Nutrition, consistency, flavor and variety are among the top reasons JOI users love our products.
Do JOI products need to be refrigerated? Nope! Just keep your tub of JOI in a cool dark place or under the covers of your bed (make sure it’s sealed properly of course). Once you’ve blended JOI with water, however, you will need to refrigerate the milk. Store JOI plant milk in the fridge for up to 7 days in an airtight container, and as always with natural products, shake before use.
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What ingredients do you use? All of our plant bases are made with minimal, whole, natural ingredients. Our Almond Base is 100% California Almonds, our Cashew Base is 100% Cashews and our NEW Oat Base is 100% Oats. Nothing more, nothing less! We did get experimental with our Cashew Hazelnut Creamer by combining 5 whole foods so that you can up your coffee game without adding any funky ingredients.
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