Our nutbase is a concentrate made of 100% California almonds. All you have to do is add water, blend ‘er up, and dramatically throw away all of your nut bags and impostor nut milks. No additives, all the nutrients, just 30 seconds.
TASTE ALMOND MILK FOR THE FIRST TIME.
NO, THE ACTUAL FIRST TIME.
Meet our 100% almond nutbase
better to drink, better to make, better for you.
Add nutbase to filtered water.
Blend on medium-high for thirty seconds.
Pour, sip, or froth your fresh, tasty nut milk.
JOI IS THE FRESH ALTERNATIVE TO ALTERNATIVE MILKS. HERE'S WHY.
Welcome to the way almond milk was intended to taste and nourish.
Flavor profile: almonds (as almond milk should be). JOI has 3 to 6 times more almonds than the pre-packaged stuff you’ve been buying at the store...with none of the additives, preservatives, gums, or other garbage you can’t pronounce or digest. In a nutshell: it tastes so good, you’ll cream your plants.
We’re into ingredients from real plants - not industrial plants - and our nutbase is proof. It offers all of the health benefits of the whole nut, which means it’s actually a more wholesome nut milk than anything you’ve bought or made before. High fiber, high protein, high fat, high five.
You thought the easiest part of JOI was how simple it is to make? Cute. We ship it directly to your door—saving you the hero’s journey of carrying a week’s worth of nut milk in one trip. Or how a 1-pound tub of JOI can make up to 2 gallons of milk and has an 18 month shelf life—getting you through the zombie apocalypse. Or how our nutbase doesn’t need to be refrigerated. Yeah, it’s basically the tub that keeps on giving.
We’re not just plant-based, we’re planet-safe. One small tub of JOI saves up to eight cartons from ending up in landfills. Talk about a mindful mouthful.
OH LOOK, YOU JUST SOLVED THE JOI ACRONYM
JUST ONE INGREDIENT
Our nutbase is made of just one ingredient—100% almonds. Nothing else. Except hopes and dreams. Unlike nut milk on the shelf: we have 3 to 6 times more almonds; and unlike nut milk you make at home, ours has no wasted nutrients because we use the whole nut. Will the real almond milk please stand up?