Taste Almond Milk for the First Time

TASTE ALMOND MILK FOR THE FIRST TIME.
NO, THE ACTUAL FIRST TIME.

Meet our 100% almond nutbase
better to drink, better to make, better for you.

HOW DOES IT WORK?

EASY AS A, B, E.

Our nutbase is a concentrate made of 100% California almonds. All you have to do is add water, blend ‘er up, and dramatically throw away all of your nut bags and impostor nut milks. No additives, all the nutrients, just 30 seconds.

ADD

Add nutbase to filtered water.

BLEND

Blend on medium-high for thirty seconds.

EnJOI

Pour, sip, or froth your fresh, tasty nut milk.

Ratio Guide I Gotta Try This

THE BASE-ICS

JOI IS THE FRESH ALTERNATIVE TO ALTERNATIVE MILKS. HERE'S WHY.

Welcome to the way almond milk was intended to taste and nourish.

TASTE

Flavor profile: almonds (as almond milk should be). JOI has 3 to 6 times more almonds than the pre-packaged stuff you’ve been buying at the store...with none of the additives, preservatives, gums, or other garbage you can’t pronounce or digest. In a nutshell: it tastes so good, you’ll cream your plants.

NUTRIENTS

We’re into ingredients from real plants - not industrial plants - and our nutbase is proof. It offers all of the health benefits of the whole nut, which means it’s actually a more wholesome nut milk than anything you’ve bought or made before. High fiber, high protein, high fat, high five.

CONVENIENCE

You thought the easiest part of JOI was how simple it is to make? Cute. We make your life easy on other levels too. Like how we ship it directly to your door—saving you the hero’s journey of carrying a week’s worth of nut milk in one trip. Or how a 1-pound tub of JOI can make up to 2 gallons of milk and has an 18 month shelf life—getting you through the zombie apocalypse if needed. Or how our nutbase doesn’t need to be refrigerated (until you milk it, of course). Yeah, it’s basically the tub that keeps on giving.

SUSTAINABILITY

We’re not just plant-based, we’re planet-safe. One small tub of JOI saves up to eight cartons from ending up in landfills. Talk about a mindful mouthful.

OH LOOK, YOU JUST SOLVED THE JOI ACRONYM

JUST ONE INGREDIENT

Our nutbase is made of just one ingredient—100% almonds. Nothing else. Except hopes and dreams. Unlike nut milk on the shelf: we have 3 to 6 times more almonds; and unlike nut milk you make at home, ours has no wasted nutrients because we use the whole nut. Will the real almond milk please stand up?