Bestsellers
Customer favorites that keep your pantry stocked for life
Concentrate, your way
Two formats, same idea - choose which one best suits your lifestyle
SQUEEZABLES
Shop squeezablesSCOOPABLES
Shop scoopables
How to add JOI
-
BLENDED
Mix JOI concentrates into water to make milk, with your smoothie ingredients, or directly into your coffee or tea.
-
PREPARED
Use JOI to replace milk, dairy, nut butters, flours and more in all your cooking, baking, and confectionary needs.
-
STRAIGHT
JOI Squeezables are delicious straight from the bottle. Use on your toast, fruit, smoothie bowl, and so much more.
*We recommend 1 tablespoon servings. When Blending, use 1 tablespoon of JOI for every 1 cup liquid. Use a blender, mixer, or frother for best emulsion.
Big JOI. Little Package.
Your favorite plant-based goodness, ready to go wherever life takes you. Perfect for coffee runs, travel, busy mornings, and everything in between.
Just One Ingredient
Our (not-so-secret) secret to success
At JOI, pronounced "joy", we stand for Just One Ingredient (literally). Our products are made with minimal, whole, quality ingredients, thoughtfully sourced and minimally processed to create the most delicious butters and milk bases possible.
Endless Possibilities
Feeling creative? Experience the versatility of Just One Ingredient!
More good stuff, less waste
- Others
- JOI
- Mostly water, up to 98%
-
Contains preservatives,
additives and gums - Only 4 servings
- Use within 7 days of opening
- Non-recyclable packaging
- Pre-made, one fixed strength
- 100% plants
- Just One Ingredient
- 16+ servings
- Plant milk on demand
- Up to 18 month shelf life
-
Recyclable or
compostable packaging
More JOI. Less Restocking.
Big on plant-based goodness? Meet JOI in bulk. A convenient way to keep more of your favorite concentrate on hand for all the blending, cooking, and creating you do.
80,000+ Happy Customers
and counting...

CHECKOUT