Why JOI

AT JOI, WE STAND FOR JUST ONE INGREDIENT

One whole, natural ingredient. Minimal processing. JOI is plant-based milk on your terms.

AT JOI, WE STAND FOR JUST ONE INGREDIENT

One whole, natural ingredient. Minimal processing. JOI is plant-based milk on your terms.

HAVE TOTAL CONTROL

JOI is just a starting point. It’s entirely up to you where you go from here. Want it creamier? Go for it. Sweeter? Go for it. Or go beyond milk with creamy dairy-free sauces, indulgent plant-based dips, next level vegan baking and plant-based protein smoothies.

Explore Recipes

HAVE TOTAL CONTROL

JOI is just a starting point. It’s entirely up to you where you go from here. Want it creamier? Go for it. Sweeter? Go for it. Or go beyond milk with creamy dairy-free sauces, indulgent plant-based dips, next level vegan baking and plant-based protein smoothies.

Explore Recipes

MAKE AS MUCH OR AS LITTLE AS YOU WANT

Instant gratification, long-term value. JOI lets you make just as much plant milk as you need, when you need it. And with a shelf life of up to 18 months, you’ll never have to worry about tossing out cartons of expired milk.

Learn More

MAKE AS MUCH OR AS LITTLE AS YOU WANT

Instant gratification, long-term value. JOI lets you make just as much plant milk as you need, when you need it. And with a shelf life of up to 18 months, you’ll never have to worry about tossing out cartons of expired milk.

Learn More

WE’RE PLANT BASED AND PLANET SAFE

Thoughtfully designed packaging, 100% recyclable. One truckload of JOI is the equivalent of five truckloads of plant based milk in a carton. That’s a lot of water not being shipped around the country. And one tub of JOI saves seven milk cartons from the landfill. Talk about a mindful mouthful.

Get The Details

WE’RE PLANT BASED AND PLANET SAFE

Thoughtfully designed packaging, 100% recyclable. One truckload of JOI is the equivalent of five truckloads of plant based milk in a carton. That’s a lot of water not being shipped around the country. And one tub of JOI saves seven milk cartons from the landfill. Talk about a mindful mouthful.

Get The Details

WE ENCOURAGE YOU TO PLAY WITH YOUR FOOD

Add JOI, create endless possibilities. See what plant-based recipes other cooks, foodies, and health nuts are doing with our versatile plant base.

Find Inspiration

WE ENCOURAGE YOU TO PLAY WITH YOUR FOOD

Add JOI, create endless possibilities. See what plant-based recipes other cooks, foodies, and health nuts are doing with our versatile plant base.

Find Inspiration

We heard it through the grapevine

PUBLICATIONS

“We’re like a Swiss army knife — there are possibilities,” Jimenez said. “People realize they can horde this stuff, just put it in their pantry, use it in a million different things, family recipes, or use every single day.”

MIAMI HERALD

"Every Sunday, I take down my blender to set myself up for the week ahead. I don’t know what the world, or my grocery store, will look like in a month, but I know I’ll have nut milk in the fridge."

BON APPETIT

"What’s even better is that the jar of Joi is shelf-stable, even after opening. Almond lasts for 18 months in the pantry, and cashew for 12. Since the product can safely standby, fresh nut milk can be prepared in minutes whenever you need it."

FOOD NETWORK

“You’ll want to stock your pantry with this new brand. A shelf-stable, non-dairy milk with one ingredient? Sign us up!”

MYRECIPES.COM

“You’ve GOT to see this new way of making the most delicious almond milk at home. It’s going to change your life!”

VEGNEWS Magazine

“We all love the idea of homemade almond milk but not the process...introducing JOI!! Absolute Game Changer!!!! You’ll love the simple process as much as the single ingredient almond milk."

MARCO BORGES, 22Days Nutrition