The JOI Difference: Ingredients, Convenience, Taste and Nutrients

Almond, Cashew, Soy, Coconut, Macadamia… The plant milk alternatives seem to be endless!

Just like athletes have muscle memory to throw a ball, dieticians have muscle memory to turn food packages around to the Nutrition Facts label…While calories, fats, and carbohydrates are important factors to consider, what truly counts is what you’re putting into your body (hey, that’s my philosophy, unless we are talking about specific health conditions or nutrition goals). The more we learn how foods affect our health and well-being, the more we understand how whole foods (that is, unprocessed, unrefined, preferably with one ingredient) are able to nourish our bodies and lower risk for disease. Learn how plant-based diets help you stay healthy here

Let’s examine what we are seeing on today’s milk alternative shelves what makes JOI a different and more nutritionally beneficial choice:

Ingredients

Guar Gum, Xanthan Gum, Gellan Gum, Locust Bean Gum, Sunflower Lecithin, Evaporated Cane Juice, Cane Sugar, Natural Flavors, Rapeseed Oil, the list goes on...Even with so many alternatives available in the market, it was difficult to come across a nut milk with fewer than five ingredients. So I decided to make my own nut milk at home: soak the nuts overnight, drain and rinse, blend in a high-speed blender, and the dreadful step… squeeze the nut milk bag endlessly until your hands start to cramp 😅 

Besides requiring time, effort, and the right tools, homemade nut milk leaves behind waste (the pulp), which includes all that fiber us dieticians so deeply love and recommend for good health. This is where JOI came into my life (it was love at first blend). The JOI difference is simple: it is truly a high-quality, whole-food product (you can’t beat a one-ingredient list) that is highly nutritious, easy to make, and of great value (one tub makes 27 cups). 

Plus, the nuts used in JOI are unroasted and milled in their whole form, keeping the integrity of its nutrients. The process of steam pasteurizing ensures food safety and involves minimum heat, which is beneficial as heat exposure can denature proteins and compromise the nutrients. Because it contains only one ingredient (either almonds or cashews), JOI is free of “natural” flavors, thickening agents, stabilizers, additives, binders, artificial flavors, oils and sweeteners. These are found in most processed foods and undermine the quality of the products. 

The JOI Difference: Ingredients, Convenience, Taste and Nutrients Hidden

But you may be asking; what’s wrong with these other ingredients (or should we say, fillers)? Here’s where we turn to science:

FOOD ADDITIVES 101: What You Need To Know

Gums, not the one you’re used to chewing, are food additives widely used in the food industry. They are made up of large chains of carbohydrates or produced from bacterial fermentation. Although they are mostly derived from plant sources, they have little resemblance to a plant… That’s because they undergo a series of processing to reach their final stage. If you pay attention to the ingredients of store-bought milk alternatives, you’ll see names such as: locust bean gum, gellan gum, guar gum, xanthan gum, carrageenan, carob bean gum, soy lecithin, sunflower lecithin, etc.

Depending on the properties of the gum used, they can act as thickeners, binders, emulsifiers or stabilizers. You will also see the same ingredients in most highly-processed food products around. The reason why gums are so common in processed foods is due to being highly available, inexpensive and versatile in their applications. In milk alternatives, they are used to prevent separation within the product, extend shelf-life, or thicken the consistency (not much luck there since most nut milks in stores are thin as water). Besides their application in the food industry, some of these gums are the main ingredients found in cosmetics, inks, paints, and glues...Yikes! 

What are the health effects?

Although human studies on food additives are limited, and some truly outdated, research has shown that consuming large amounts of gums can disrupt gastrointestinal (GI) tract health by causing bloating, cramping, gas, and increasing stool output (starts with “di” and ends with “arrhea”). In a small human study, xanthan gum was shown to function as a laxative, causing diarrhea and gas in healthy individuals. In a different study, daily ingestion of carob bean gum reduced absorption of calcium, iron and zinc (essential nutrients) when compared to a control diet (without carob bean gum). This is likely due to disrupting the gut flora and increasing bowel movement in a way that does not allow enough time for optimal nutrient absorption.

Many years ago, the FDA banned a “diet pill” containing guar gum due to causing small intestine and esophageal obstructions (ouch). That’s because guar gum is able to hold water and form a gel, allowing it to swell up to 20-fold, which caused the obstructions. Of course, the pill contained much higher amounts of gum than you will ever see in a food product, but that just goes to show their potential.

Carrageenan, perhaps the most controversial of all food additives, has been shown to have cancer-promoting effects in animal studies, and has been used to induce tumor growth in rats. Since much awareness has been raised in regards to carrageenan’s possible health risks, many brands have removed it from their products. However, the FDA still considers carrageenan as “safe for consumption” since the studies were conducted in animals not in humans…but really, who wants to take any chances? 

Due to all the possible digestive complications, these food additives may contribute to inflammation within the gut, and exacerbate flare-ups among those suffering from inflammatory bowel diseases (chronic inflammation in the digestive tract). In small amounts, they may cause minimal abdominal discomfort, but when consumed in excess (remember these are in most processed foods, so it’s not difficult to consume too much of them), they can cause very unpleasant GI symptoms and perhaps mess with your normal gut flora. 

The JOI Difference: Ingredients, Convenience, Taste and Nutrients Hidden

Natural Flavors

When it comes to natural flavors, there may be nothing “natural” about them. In fact, most of them are created in a lab after being isolated and altered from their original source. The FDA defines natural flavors as substances extracted or derived from a plant or an animal matter (Ok... this could mean many things). Natural flavors are added to enhance (or create) a food’s flavor or increase shelf-life and are not intended to add any nutritional value. The substances used must be under the FDA’s “generally recognized as safe” (GRAS) list, which includes thousands of chemical food additives. P.S. many of these may be GMO (genetically modified organisms), but that’s a conversation for another day. Believe or not, food manufacturers do not have to disclose what ingredients make up a “natural flavor.” Oh, and even better, one single “natural flavor” can include up to 100 ingredients (shocked? Yes, we were too). They may as well be called artificial flavors. 

Although some food additives haven’t been thoroughly studied, and others have shown to pose minimal harm in small doses, they are far from being natural. Plus, they are simply unnecessary. Some of these are added solely to prevent milk separation, well, then I’d much rather skip the gums and shake before use. Now, if you’re looking to feed your body with real food (those you are able to pronounce) and improve your health, I would recommend staying away from food additives and artificial ingredients. Besides not adding any nutritional value, they may leave you an upset belly and ruin your night plans. My suggestion? Stick with real foods (simple as that!) 

In Conclusion:

Nerd facts aside, one of my favorite things about JOI (besides being a powerhouse of nutrition) is how versatile it can be. I use JOI in place of anything I would use store-bought milk for; smoothies, lattes, cereal, mac & cheese, alfredo sauce, and many other recipes from grandma’s old recipe book (hold the cow’s milk!). Plus, I can adjust how creamy I want it by adjusting the amount of water added. I can also flavor it (no natural flavors here!) the way I like it by adding ground cinnamon, turmeric or vanilla bean, then sweeten it if I’m craving something sweet (without the highly processed sugars or artificial sweeteners out there). Finally, JOI simply tastes fresh. I know exactly what I’m putting into my body and I can get it fresh daily using a small blender or even a shaker bottle when I’m running out the door. And that’s the JOI difference.

About the author: Originally from Brazil, Carolina moved to Florida in 2010 to complete her bachelor’s degree in Public Relations and Journalism, followed by a Master of Science in Nutrition & Dietetics. Carolina recently relocated to New York City and she is a Nutrition Consultant for JOI. Her favorite JOI recipe is the Golden Milk!

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