Almond-Base | Cashew-Base | Creamer-Base | Dairy-Free | Keto | Oat-Powder | Recipe | Sugar-Free | Vegan | Vegetarian | 

For coffee shop and café owners, customers come first. You’re in the business of relationships—your regulars come to your shop again and again because they know you, and they know you’ll make the specific, delicious coffee or tea beverage they crave, just the way they like it (with a side of friendly convo, of course).

For lots of customers, these days their pick-me-up of choice involves plant milk. Oat milk, almond milk, cashew milk and barista blends have soared in popularity over recent years. And whether they prefer plant milk for health, dietary, or simply taste preferences, you want to give them the most delicious option out there—without breaking the bank or driving you and your employees nuts (see what we did there?) with prep work. 

That’s exactly why so many craft coffee shops and cafés have decided to partner with JOI for delicious, fresh and easily made-in-house plant milk customers are raving about.

Here are eight reasons why café owners and baristas love (easy!!) homemade plant milk made with JOI:

1. JOI provides the health benefits customers are looking for in a plant milk
JOI flagship concentrates are made from Just One Ingredient: 100% almonds, cashews, hemp or oats.

We also have a signature oat creamer blend designed for coffee that is made with simple, whole ingredients (hold the canola oil, please!) and better for your gut health.

When it comes to nut milks, your customers will benefit from the nutrition of the whole nut—not just its juices. Plus, no fillers, no gums, no preservatives, no inflammatory oils, and only the sweeteners you (or your customers) choose to add. Organic options too!

2. JOI is shelf stable, space-saving & sustainable
Tired of filling up that valuable fridge space with cartons or bottles of perishable plant milk? Sick of the back room being stuffed with cartons of the no-refrigeration-required variety (and all the fillers that keep them that way)?

One 8-pound pail of JOI plant concentrate makes up to 60 quarts of fresh plant milk on demand, without dominating your cold storage or pantry shelves.

One 10 pound bag of oat milk powder or almond milk protein powder makes 14 gallons of milk!

Marie Kondo approves. So does Mother Earth. Stop throwing away all those non-recyclable tetra packs!

3. JOI is cost-effective
Did you catch that last bit about one pail making 60 quarts of fresh milk? Yeah, talk to your current supplier, make a Costco run, or just check the price tag at your local grocery store.

Ounce for ounce, plant milk made with JOI is comparable to conventional plant milk brands. And unlike those brands, you get to offer a high quality, made-in-house product that your customers will love.

4. JOI can be customized to work for you
Your customers love your shop because of your unique recipes—and those tasty house specialties require specific ingredients! JOI is made on-demand by YOU and your baristas, so you can make it just the way you and your customers like.

Need it creamier? No problem, just add an extra scoop.
A little sweeter? Toss in some vanilla or maple syrup.
Want to get really nutty? Blend with coconut water.

The possibilities are endless, and you can experiment until you find the perfect secret formula your customers will be legitimately hooked on.

5. JOI froths and foams better than conventional plant milks
How frustrated have you gotten trying to do your signature latte art with standard boxed milk? Give it a shot with milk homemade with JOI. Our almond milk, cashew milk and oat creamer froth and foam like no other product you’ve tried for creamy, delicious, and highly Instagrammable coffee and tea drinks.

6. JOI gives you real plant milk in a fraction of the time
Maybe you’re already sick of the fillers and sweeteners in conventional plant milks and have already turned to making your own in-house. Good for you, but do you have time for anything else?

JOI gives you all the taste and health benefits of homemade plant milk, without any of the time-intensive soaking or straining, or expensive bulk nut and oat orders. Just scoop, blend, and enJOI in seconds—quick and easy.

7. JOI can be used in smoothies, baked goods, sauces, and more
Yes, milk made with JOI is easy, tasty, and frothy for coffee and tea drinks, but this concentrate isn’t a one trick pony. 

Add a scoop or two along with water and your favorite smoothie ingredients for a fresh protein punch; use JOI as a healthy fat and binding agent in delicious healthier baked goods; or get creative with vegan sauces like this creamy ranch. Tag us on Instagram to share your creations when you let your inner chef run wild.

8. JOI is just plain good
First and foremost, your customers want a plant milk that tastes delicious in their favorite beverage. JOI isn’t watered down or overly sweet. It provides that real flavor coffee and tea connoisseurs love.

So, put your current conventional boxed plant milk of choice up against homemade, 100% milk made with JOI—we know how we’ll place our bet.

Interested in joining the countless coffee shops and cafés across the country that are enJOIng 100% plant milk #madewithJOI? Request a wholesale account today!

Looking for JOI at your local café?

If your favorite coffee shop doesn't carry JOI, no problem - shoot us a note and let us know the name and location of the café and we'll reach out to them.