Your gut knows the
difference.
Shop the lineup
Clean ingredients. Real food. Pick yours.
One ingredient per concentrate, nothing else. Subscribe to save 18% and get free shipping on every reorder.
Organic Hemp Milk Base - Bulk
Just USDA Organic Hemp Seeds. 18 month shelf life.
Oat Milk Creamer, Variety 3-Pack
Biodegradable single serve packets. 1 stick pairs with 1-2 cups of coffee.
Oat Milk Creamer, French Vanilla - Singles
Just the JOIBlend in biodegradable single serve packets.
Coconut Milk Base - Bulk
We’re whipping up some changes. Our new base drops early 2025.
THE PROBLEM
Read the back of your oat milk carton.We'll wait.
Zero gums & seed oils
No gums, no seed oils, no emulsifiers. JOI is just one ingredient because that's genuinely all you need to make great milk at home.
Whole - Food Ingredient
JOI concentrates are cold-milled and steam-pasteurized so the good stuff stays intact. Your body gets real nutrition from the actual nut or oat, not a processed version of it.
Fresh every time
You make it when you need it, so it never sits around going stale. Two tablespoons, some water, thirty seconds. Fresh milk every single time.
3 STEPS · 30 SECONDS
Fresh plant milk in 3 steps.
No barista required.
Scoop
Measure out 1 tbsp of JOI per cup. The scoop comes in every bag so you're never guessing.
Blend
Cold water, 30 seconds, done. Or skip the blender and just shake it in a jar.
Pour
Straight into your coffee, latte, or cold brew. It froths, it doesn't curdle, and it actually tastes like something.
BREWING GUIDE
Read ours. Then read theirs.
Typical Carton Oat Milk
Water, Oats (10%), Sunflower Oil, Dipotassium Phosphate, Calcium Carbonate, Gellan Gum, Xanthan Gum, 'Natural Flavors', Vitamin D2, Riboflavin
JOI Oat Milk Powder
Organic Oats
1 INGREDIENT
Nothing added · Nothing removed · Whole food · Clean label · USDA Organic
BREWING GUIDE
From bean to brew.
Your JOI-to-coffee playbook.
The pour-over
Use a little less concentrate so the coffee's natural notes can come through. JOI adds creaminess without getting in the way.
The Latte
Rich, frothy, and holds up under espresso. Makes a proper latte at home without any fuss.
The Cold Pour
Ice dilutes fast so go a little richer on the concentrate. That way your last sip tastes just as good as your first.
Join thousands of dev-OAT-ees that are
Nuts about JOI
I‘m a 20 Year vegan, I’vetried all the milks andeven from almonds.nothingis better than JOI.Customer for life
I do not use milk dailyand was wasting the halfgallons i would buy.thisis such a game chanager,now I can make as littleor as much as I want
Better for your health,taste buds, and theearth. It’s on auto shipand I can customise theconcentration forsmoothies - I’m nevergoing bake to storebought again
Mixing it up is so easy and takes very little time. I enjoy being able to make just the amount that I need for a few days.
Your Questions, Answered
You have questions. We have answers.
JOI is made from one whole-food ingredient with no gums, emulsifiers, or seed oils. Those additives are what typically irritate digestion in most plant milks. Fewer ingredients means less for your gut to sort through, and that makes a real difference for a lot of people.
Ingredients like xanthan gum and sunflower lecithin are added to shelf-stable milks to improve texture and shelf life, but your gut doesn't always process them well. For people with sensitive stomachs, they can trigger bloating and discomfort. JOI uses organic oats and nothing else, so none of that applies here.
Yes. Each serving of JOI Oat Milk contains 1g of dietary fiber from whole organic oats. It's not a massive amount, but it's naturally occurring from the ingredient itself, not added in. Most heavily processed carton milks lose most of their fiber during manufacturing.
Many people with sensitive stomachs switch to JOI because of how clean the ingredient list is. Organic oats, no additives, no fillers. If you're reacting to conventional plant milks, the gums and emulsifiers in them are often the reason. JOI removes that variable entirely.
For most people, yes. The simpler the ingredient list, the less your digestive system has to work. JOI is just organic oats blended with water, which is about as straightforward as plant milk gets. No hydrogenated oils, no natural flavors, nothing that needs processing out.
A lot of people report less bloating after switching from carton milks to JOI. The most likely reason is the absence of gums and emulsifiers, which are common triggers. JOI also contains 0mg of sodium per serving, which can contribute to water retention and bloating in higher amounts.
Neither, and we won't overclaim that. JOI is a clean whole-food ingredient, not a supplement. What it does is remove the additives that can disrupt your gut in the first place, which for many people is the more meaningful change.
Start with 1 tbsp per cup and see how your body responds. You can always adjust from there. The concentrate format means you're in full control of how much goes in, which is useful if you're easing into a new routine or managing a specific sensitivity.
The JOI Milk Club
Subscribe to any JOI product and you're in. Get 2.5% cash back on every dollar you spend, plus all the perks that come with being a regular. Good milk and real rewards, every order.
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