Less Waste, More Paste

From the very beginning, JOI was designed to reduce food and packaging waste

After years of throwing out countless non-recyclable containers of plant milk, our founders thought there had to be a better solution. Knowing that store-bought plant milks are mostly just water:

What if we could just “concentrate” on the good stuff ?

Because you add the water

You get more servings per container, reducing roughly 85% of packaging waste with our jars, and up to 96% with our pails!

We get to focus on minimal, quality, whole ingredients without relying on gums, fillers and additives to "bind" or "bulk” the milk.

We can rely on the naturally long shelf lives of the ingredients without the use of preservatives or required refrigeration.

You have the freedom to make plant milk whenever you want, however much you want, and just the way you like it!

You get more servings per container, reducing roughly 85% of packaging waste with our jars, and up to 96% with our pails!

We get to focus on minimal, quality, whole ingredients without relying on gums, fillers and additives to "bind" or "bulk” the milk.

We can rely on the naturally long shelf lives of the ingredients without the use of preservatives or required refrigeration.

You have the freedom to make plant milk whenever you want, however much you want, and just the way you like it!

Today, JOI products have saved:

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Non-recyclable cartons from landfills and counting

Plant-based = Planet Safe

We believe every company has a duty to put products out there that do better - not worse. From our supply chain, to packaging, to the final product, every decision we make can create an impact. It gives us peace of mind and a sense of fulfillment knowing that we are doing the absolute best we can do to ensure a better future for the planet and the people on it.

When it comes to creating the world’s most sustainable plant milks, we’re just getting started.

Our operations

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Did you know that ocean freight is one of the biggest contributors to carbon emissions? That’s why we try to keep as local (within the US) as possible for all aspects of the product, from ingredients, to materials, to packaging; and our centrally located fulfillment centers help to reduce average shipping distances. By continuing to offer bulk sizes, we can optimize palletization of products AND we reduce the amount of packaging used and shipments made to customers.

Our ingredients

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We maintain close relationships with all our suppliers, and engage in open communication with them about business practices and raw material sourcing. By continuing to use minimal, whole ingredients, we optimize shipping from just one (or two) suppliers (compared to multiple suppliers), which also makes it easier to source sustainably. Our shelf stable products eliminate the need for refrigeration (which requires a lot of energy) and reduce food waste due to spoilage.

Our packaging

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Using our products eliminates multiple non-recyclable containers from going to landfills. Recently, we have switched our paste products to a more sustainable, cradle-to-cradle packaging: our glass jars are designed to be reused multiple life cycles by consumers, and can be recycled through easily-accessible city programs. Our powder products are packaged in pouches made from a post-consumer recycled material, which allows us to reduce our carbon footprint, lessen our impact on landfills, and meet our overall sustainability goals, without relying on our customers to properly recycle or compost the package after use.

Our operations

Did you know that ocean freight is one of the biggest contributors to carbon emissions? That’s why we try to keep as local (within the US) as possible for all aspects of the product, from ingredients, to materials, to packaging; and our centrally located fulfillment centers help to reduce average shipping distances. By continuing to offer bulk sizes, we can optimize palletization of products AND we reduce the amount of packaging used and shipments made to customers.

Our ingredients

We maintain close relationships with all our suppliers, and engage in open communication with them about business practices and raw material sourcing. By continuing to use minimal, whole ingredients, we optimize shipping from just one (or two) suppliers (compared to multiple suppliers), which also makes it easier to source sustainably. Our shelf stable products eliminate the need for refrigeration (which requires a lot of energy) and reduce food waste due to spoilage.

Our packaging

Using our products eliminates multiple non-recyclable containers from going to landfills. Recently, we have switched our paste products to a more sustainable, cradle-to-cradle packaging: our glass jars are designed to be reused multiple life cycles by consumers, and can be recycled through easily-accessible city programs. Our powder products are packaged in pouches made from a post-consumer recycled material, which allows us to reduce our carbon footprint, lessen our impact on landfills, and meet our overall sustainability goals, without relying on our customers to properly recycle or compost the package after use.

JOI to be Net Zero by the end of 2023

JOI to be Net Zero by the end of 2023

We are committed to a more JOI-ful future for the planet and the people on it, and we’re just at the beginning of our journey. Here’s what we have in store:

Expand to more warehouse locations to shorten average shipping distances.

Increase brand awareness to encourage the industry to reevaluate systems, practices and processes.

Become a Certified B Corporation.

Learn continuously about newer, more sustainable practices, materials, ingredients, etc.

Gain insights from our customers about trends and demands.

Offset carbon emissions that we produce.

Learn more

A Dietitian’s Guide To...

JOI Team

04/22/2022

Are you trying to do better for the planet? Learn how you can eat more sustainably and reduce your environmental footprint with JOI’s in-house dietitian. Why "Eat" to Be More Earth Conscious? Here...

The Complete Guide to ...

JOI Team

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Since JOI launched with our flagship Almond Plant Base in April 2019, there is a single question that comes up often: what exactly is a plant base? And that's a fair question when you introduce an ...

5 Common Plant Milk Ad...

JOI Team

05/13/2022

JOI’s in-house dietitian lists the most common food additives found in plant milks, how they may affect your health, and what you should look for instead.  What are Additives and Why are They in Pl...

4 Things That Set JOI ...

JOI Team

03/24/2022

Hands down, this is the most common question we receive on social media: “How is JOI different than nut butter?"  Obviously, there’s an elephant in the room, and we think it’s time to address it. B...

The Complete Dairy-Fre...

JOI Team

08/25/2022

End of summer is the perfect time to use up all of that sweet corn. This dairy-free twist on a classic cream style corn combines tangy green chiles and JOI for tons of flavor and creaminess, witho...

The Skinny Truth About...

Carolina Schneider

02/17/2022

With all the “low-fat” and “fat-free” products on the market, it’s not a surprise that most people have a negative association with fats!  Whether it’s about gaining weight, raising cholesterol lev...